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Facebook Creates New Snapchat Clone

Posted: Friday November 18, 2016 • Category: Social Media

 

Imitation is the sincerest form of flattery, right?

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Tis the Season For Holiday Shopping

Posted: Thursday October 27, 2016 • Category: Digital/Interactive

 

With the holiday season approaching, shopping for your loved ones has become easier with the use of a smartphone. Catalogs and print ads are slowly becoming a part of retail history, while videos and display ads on mobile devices are becoming increasingly effective. Many shoppers depend on the Internet for feedback on products and to inform them on where these products can be found. According to Google, 64 percent of smartphone users search for gifts to buy before heading to the store. Buyers can save time by doing background checks on products and researching consumer reviews before entering retail stores. Sometimes images or static reviews are not enough; Retail Micro-Moments issued by Google calculated that 68 percent of smartphone shoppers use YouTube as a research tool when browsing for the perfect present to get a livelier feel of the product.

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Attention Business Owners!

Posted: Tuesday September 27, 2016 • Category: Social Media

 

Social media has developed into a very important marketing tool that can take all businesses to the next level if used correctly. Companies that do not take advantage of social media are missing out on a demographic that is fluid in the medium. In 2015, over 65 percent of adults in the U.S. were using different social media platforms and the number continues to grow. Not only does social media help get the word out, but it also builds a relationship with your target audience. Fans, followers, and future partners will have a way to keep in contact with your business via social media outlets. Twitter, Facebook, Instagram, and even Snapchat can assist with brand building in companies because the cost is very low. It allows corporations to advertise their products and content without having to pay to do so, which is great for small companies.

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Rumor has it Snapchat might be developing AR glasses

Posted: Thursday September 15, 2016 • Category: Social Media

 

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The Importance of Blogging

Posted: Thursday September 8, 2016 • Category: Marketing

If you haven’t noticed lately, blogging has become a marketing strategy that many businesses are putting into use. Blogging is used for many different reasons, but why has it become so important? Blogs give readers a conversational feel; it makes the company portray a more personal demeanor. Before you purchase any product, you want to be aware of the company you are buying from. Reading a company’s blog can help consumers familiarize themselves with that company. Blogging also allows businesses to show off their expertise in the industry.  The consumer’s ability to go on a business’s website and read blogs about the business, its products or services, and industry trends builds trust between the consumer and the business.
 
Future buyers also place their trust into numbers or data that focuses on the company they are interested in buying from. As Social Media Today states, companies that blog regularly generate 67% more leads a month than companies that tend to not blog. That’s a vast difference. If more businesses realized how much blogging could help grow their audience and increase sales, many would flock to this marketing strategy.  If companies continually generate fresh, engaging content via blogs, users will be able to develop a better understanding of all the company has to offer, even if they have never heard of the company. Blogging also improves SEO since a critical part of blogging is the keywords and the tags listed at the end of a blog. These features allow Google to rank each piece of content, making it easier for users to locate based on their searches. Many marketing methods go out of style, but blogging keeps information fresh and current and is a tried and true marketing method. 
 
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