Posted: Friday November 18, 2016 • Category: Social Media
Imitation is the sincerest form of flattery, right?
Posted: Thursday October 27, 2016 • Category: Digital/Interactive
With the holiday season approaching, shopping for your loved ones has become easier with the use of a smartphone. Catalogs and print ads are slowly becoming a part of retail history, while videos and display ads on mobile devices are becoming increasingly effective. Many shoppers depend on the Internet for feedback on products and to inform them on where these products can be found. According to Google, 64 percent of smartphone users search for gifts to buy before heading to the store. Buyers can save time by doing background checks on products and researching consumer reviews before entering retail stores. Sometimes images or static reviews are not enough; Retail Micro-Moments issued by Google calculated that 68 percent of smartphone shoppers use YouTube as a research tool when browsing for the perfect present to get a livelier feel of the product.
Posted: Tuesday September 27, 2016 • Category: Social Media
Social media has developed into a very important marketing tool that can take all businesses to the next level if used correctly. Companies that do not take advantage of social media are missing out on a demographic that is fluid in the medium. In 2015, over 65 percent of adults in the U.S. were using different social media platforms and the number continues to grow. Not only does social media help get the word out, but it also builds a relationship with your target audience. Fans, followers, and future partners will have a way to keep in contact with your business via social media outlets. Twitter, Facebook, Instagram, and even Snapchat can assist with brand building in companies because the cost is very low. It allows corporations to advertise their products and content without having to pay to do so, which is great for small companies.
Posted: Thursday September 15, 2016 • Category: Social Media
Posted: Thursday September 8, 2016 • Category: Marketing