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R&M Creates Campaign and Product Design for International Company

Posted: Thursday January 1, 2009 • Category: In the Press

R&M recently created an entirely new packaging design and launched a national campaign for Fanci-Full Temporary Hair Color, a product line of The Colomer Group. Colomer is a worldwide leader in the beauty and hair care sector with headquarters in Barcelona and New York. Fanci-Full can be found throughout the US in retail outlets such as Walmart, CVS, Walgreen’s and RITE-AID.

The new ad campaign, “Never Have a Gray Day”, has run in such well-known publications as Good Housekeeping, First Magazine, Women’s World and Better Homes and Gardens, giving the products greater visibility and encouraging interest among consumers within the hair care market. Additionally, R&M’s new packaging designs have revitalized the look of the brand, giving fresh appeal to the products.

Elaborating on Fanci-Full’s new image, Robmark Interactive created a new, enhanced interactive website. The website, Fanci-fullhair.com, launched on January 16th, and illustrates the popular products within an impressive conceptual display, intuitive site navigation, and skillful presentation.

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