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+Kota's "Invisible Owner" Campaign

Posted: Thursday May 30, 2013 • Category: Public Relations

A pet shop chain in Mexico called "+Kota" needed a budget-friendly yet effective way to bring awareness to its pet rescue and adoption program, so it sent its cute furry adoptees to do the job for them. The pups were placed into local parks with leashes and no owner. The leashes stood upright and the dogs look like they are being walked by an invisible person, but the dog's large tag says "Adopt Me" along with information about +Kota on the back. The result was huge. More than 220 dogs found forever homes in two months. Compelling, inexpensive and engaging. Bravo. (Via) View the video here: http://bit.ly/18UV3Kx

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