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Burger King Changes Name to Fries King

Posted: Friday October 4, 2013 • Category: Public Relations

This is an interesting way to create buzz for your new product. By now you probably have heard that Burger King is rolling out revamped french fries called "Satisfries" that claim to be healthier than their regular fries and their strong competitor, McDonald's fries. To help promote and create a strong buzz around the new product, Burger King is temporarily changing its name to Fries King along with a new logo which will be rolled out in its restaurants in Los Angeles, Chicago and Miami. Under the new logo are the words "Formerly Burger King," although the new logo is very similar to the "old" logo. The PR stunt has created quite a stir, and many have wondered if the name change will cause consumers to question the quality of their burgers. What do you think? Good idea or not?

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