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Instagram Adds New Ad Format For Allowing More Creativity

Posted: Friday June 3, 2016 • Category: Social Media

Over time, we are beginning to see more and more similarities between the advertising options available on Facebook and Instagram. Though there are still plenty of differences, one of the biggest similarities are the carousel and video options ad formats. The carousel option allows advertisers to show multiple images within the same ad, whereas the video option allows advertisers to create a more meaningful piece of content. 

 Well, Instagram has recently launched the best of both worlds. The newest Instagram ad format allows advertisers to showcase multiple videos within one placement; Carousel videos. The videos can be up to 60 seconds in length and the placement can hold up to 5 pieces of content. This new platform gives marketers more creative flexibility and helps bring the message to life.
 
Instagram has 400 million users and 200,000 advertisers. According to eMarketer, nearly 52% of all social network users will use Instagram by 2017. 
 
 

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