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Google Cracking Down on Mobile Intrusive Ad Placements

Posted: Thursday August 25, 2016 • Category: Advertising

Image via Search Engine Land

It is obvious that mobile is skyrocketing. Fifty percent of searches are now done on mobile, and higher depending on industry. Because of this substantial and ever-growing increase, it is important to provide the best mobile user experience possible. Google has been guiding everyone in this direction for a few years, first by penalizing websites that were not mobile friendly. Now they are refining their algorithm to penalize sites that do not provide a good user experience, specifically with intrusive ads.

 
The web giant recently announced that starting January 10, 2017, they would be cracking down on “intrusive interstitials” because it prevents content from being easily accessible to a user from the mobile search results. The specific problematic placements include:
There are a few interstitials that would not be affected by this change if they are used responsibly. These include:
Websites that use any of the intrusive interstitials after January 10, 2017, are risking a drop in rankings on Google’s search engine results pages. As it begins to roll out next year, we as users can anticipate a much easier mobile user experience, and for that we are grateful. 
 

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