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All Posts In: Advertising
Ad Spotlight: Target's "Color Changes Everything"
Posted: Wednesday February 22, 2012 • Category: Advertising
Target "wows" audiences again with its latest ad campaign touting its colorful spring fashions appropriately titled "Color Changes Everything", which premiered during the Grammys last week. Using a very playful version of everyone's favorite childhood song, Alouette, the whimsical 60-second spot brought the screen to life with bright colors, back flips and the famous Target logo on the top of a giant hot air balloon. If you weren't already excited for spring, this will definitely get you out of the winter doldrums! Enjoy!
Back To TopPast and Future Famous Brand Logos
Posted: Monday February 20, 2012 • Category: Advertising
Our graphic designer, Chaz, found this article and we thought it was worth sharing. It seems these days that when companies go to "rebrand" themselves, the first thing they will change is their logo. Starbucks, Gap and JC Penney are recent examples. Some of the most famous brands have had several logo evolutions in recent years, and it appears the trend is leaning towards simplicity. With that in mind, this website has attempted to predict what the future logos of these famous brands will look like. The result is pretty entertaining. Click here for the full article.
The Votes Are In: Super Bowl Ads 2012
Posted: Monday February 6, 2012 • Category: Advertising
Another Super Bowl has come and gone. Super Bowl Sunday is like Christmas in the advertising world, and in keeping with tradition, we are offering our thoughts on the best ads. We have to admit that there was not a clear homerun this year like there have been in years past. Betty White and “The Force” come to mind. However, there were a few ads that the office was able to come to a consensus on. They are:
Volkswagen’s “The Dog Strikes Back”
Dogs in advertising are a pretty easy sell, but an overweight dog on his journey to lose weight plus the continuation of the Star Wars theme from last year’s killer ad made this one an easy choice. The ad was clever, not too confusing, and you remember which product is being advertised, which is really the true point of spending all that money. It may not have been as overwhelmingly popular as last year’s “The Force”, which now has over 50 million hits on YouTube, but it was pretty darn close.
M&M’s “Sexy and I Know It”
One might wonder why M&M’s would even need to keep advertising in the Super Bowl. Hasn’t the brand recognition already been established? That’s what made their 2012 Super Bowl ad so memorable. We have to give a lot of credit to M&M’s creative team for continuing to find ways to refresh this timeless campaign and keep it updated with current pop culture. This time, they introduced a new character, Ms. Brown, and took cues and music from LMFAO’s hit song “Sexy and I Know It”. Very fun and hilarious ad.
Kia and Bridgestone Release Super Bowl Teaser Ads
Posted: Thursday January 26, 2012 • Category: Advertising
With just over a week until Super Bowl XLVI, brands are releasing teasers of their anticipated ads. We discussed Volkswagen last week, and now Kia and Bridgestone have followed suit, enlisting help from several celebrities. Kia's teaser is only 16 seconds long and features Victoria's Secret model Adriana Lima. There's not much to the ad except for her waving a flag, which is why it's a teaser. Bridgestone's ad explores the company's new venture into creating new athletic performance balls features professional athletes from various sports. The clip reminds viewers to watch the full version on February 5 and also directs them to Bridgestone’s Facebook page to learn more. Check out both teasers below. Which brands’ ads are you excited to see on Super Bowl Sunday?
Volkswagen Gives Us a Super Bowl Teaser
Posted: Friday January 20, 2012 • Category: Advertising
Last year, Volkswagen wowed us with their innovative and very funny Super Bowl ad called “The Force”. This year, they are giving us a teaser of their Super Bowl ad that will premiere during the big game on Sunday, February 5. Keeping with the same Star Wars theme, we think it will be another audience favorite. Check it out below!