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All Posts In: Miscellaneous Musings

It’s not Easter without Cadbury

Posted: Friday March 25, 2016 • Category: Miscellaneous Musings

There have been several major Cadbury Crème Egg campaigns over the years, including “Don’t get caught with egg on your face,” “Here Today, Goo Tomorrow,” and “How Do You Eat Yours?” These campaigns were prominent in the UK, New Zealand, Australia, and Canada. However, in the U.S., the sweet treat is advertised with the slogan “Nobunny knows Easter better than him [the Cadbury Bunny].”  This long-running campaign is memorable with its clucking bunny. In fact, it’s so memorable that the same television commercial has been running since 1994!

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Oxford Dictionary's 2015 Word of the Year

Posted: Thursday November 19, 2015 • Category: Miscellaneous Musings

It’s that time of year again. No, we’re not talking about Thanksgiving dinners or Black Friday shopping. We’re talking about the time of year when the Oxford Dictionary crowns the Word of the Year!

Oxford Dictionary does not require its Word of the Year to have been coined within the last 12 months, but it does need to have become prominent or notable during that time.  Some winning words from past years include vape, selfie, unfriend, and podcast. Though several publications choose a Word of the Year, it seems to be Oxford Dictionary’s choice that always stirs up a discussion, as it did again this year. For the first time ever, the Oxford Dictionary’s Word of the Year isn’t actually a word—it’s an emoji. The “face with tears of joy” emoji has been selected as the 2015 Word of the Year and it is leaving people scratching their heads.
According to the Oxford Dictionary, the definition of “word” is: a single distinct meaningful element of speech or writing, used with others (or sometimes alone) to form a sentence and typically shown with a space on either side when written or printed. Nowhere does it state that words must be comprised of letters, so technically the “face with tears of joy” emoji meets the criteria.
According to the Oxford Dictionary, the reason behind how and why they made this decision boils down to a partnership with a mobile technology company. Together, the two companies explored the usage statistics of emojis around the world. The winning emoji made up 20% of all emojis used so far in the UK in 2015, and 17% in the US, and even though the word emoji has been around since 1997, its usage has more than tripled this past year.
Some of the spike in usage could have something to do with the fact that it has been adopted as a cultural normalcy and embraced as a nuanced form of expression, so much so that even big brands are using them as a way to speak to consumers. In 2015, several large brands, including McDonald’s, Chevrolet, WWF, Dominos Pizza, and Ikea all used emojis as part of their marketing campaigns. 
What do you think about Oxford Dictionary’s choice for 2015’s Word of the Year? We’d love to hear from you! 
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Donald Trump—From Ad Campaign to Presidential Campaign

Posted: Thursday August 27, 2015 • Category: Miscellaneous Musings

Before Donald Trump’s face was on campaign posters, he was the face of several advertising campaigns for popular brands, including McDonald’s, Pepsi, and Pizza Hut, among others. First known as a real estate investor, Trump managed to wiggle his way into the limelight and stay there.  

His pitchman debut was for Diet Pepsi in 1988 for the soda company’s Fight Before The Fight campaign. 


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Mad Men Series Finale

Posted: Wednesday May 20, 2015 • Category: Miscellaneous Musings

The Interwebs have been abuzz this week about Mad Men, and we are here to tell you exactly why. First and foremost, Sunday’s episode was the series finale of the popular show about the advertising business in the 1960s.  After seven seasons—92 episodes to be exact—the award-winning period-drama had come to an end, and that is a big deal. The finale drew 3.3 million viewers—1.7 million viewers in the show’s target demographic of 25 to 54 years olds, which is a series record and also the second reason for so much online chatter. 

The finale was full of surprises, like most finales are, but one of the biggest surprises was the use of a very real and very famous advertisement—Coca-Cola’s 1971 television commercial “Hilltop.” The agency behind the spot was McCann, which also happens to be the agency Don Draper works for in the show. It was a great move for Coca-Cola and McCann to let Mad Men use the spot because the final episode achieved some big numbers for both companies on Twitter because of it. There were 2,925 tweets about McCann, 21,204 tweets about Coca-Cola and approximately 101,600 about Mad Men on the day of the finale. 
Mad Men might not have had the highest viewership rate, but it has been critically acclaimed since day one, back in 2007, and they have dozens of awards to prove it. Many, including us, will miss the show, and if we become hard to reach over the next few days, you can assume we are watching all seven seasons again on Netflix. Farewell Mad Men.
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Thank You, Susan G. Komen Coastal Georgia

Posted: Friday May 15, 2015 • Category: Miscellaneous Musings

 This year we were Gold Level sponsors for the Susan G. Komen Race For The Cure, and on April 18, a handful of us from Robertson & Markowitz walked in the race to show our support. This was the third year we have gathered a team, and it was truly a blast! We love showing our continued to support to Susan G. Komen Coastal Georgia. 

Well, this week our dear friends from Susan G. Komen Coastal Georgia showed their gratitude and support for us by giving us this wonderful piece of artwork.
Painted by Ginger Wilkins of GingerSnaps Art, each thumbprint is of a breast cancer survivor that participated in the Race For the Cure in April. So cool! Thank you for this wonderful gift, and we are already looking forward to next year’s race! 
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