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All Posts In: Search Engine Optimization (SEO)

SEO Budgets to Increase in 2014

Posted: Wednesday February 5, 2014 • Category: Search Engine Optimization (SEO)

Search is king, and in this digital age it's no wonder to see marketing budgets shift towards increasing companies' online footprints. According to a survey conducted SEMPO and Econsultancy, nearly 70% of agency respondents said their clients' SEO budgets would increase in 2014. The primary objective for this increase in budget is to drive traffic to the companies' websites. Can't say we're surprised. More survey findings can be found here.

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Hummingbird to Focus on Quality Content and Mobile Browsing

Posted: Tuesday October 15, 2013 • Category: Search Engine Optimization (SEO)

Google announced its biggest algorithm change in the last decade recently with Hummingbird, leaving web developers and SEO strategists alike to figure out how this will affect rankings. Whether you build websites or not, the below infographic gives you a pretty good idea of what to expect from Hummingbird. As you can see, the new formula more or less resembles what we've already come to know of SEO best practices, with the biggest being providing quality content. There is also a larger emphasis on mobile, which makes sense considering how many more people are searching on mobile devices compared to ten years ago.

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Mapping Out Google Usage by State

Posted: Monday August 19, 2013 • Category: Search Engine Optimization (SEO)

Really interesting data from online advertising company Chitika about Google usage by state. The research found, among other things, that there is a positive correlation between higher job growth and education level and use of Google as the preferred search engine.

"That means, the more each one of those variables increased or decreased, so did the odds of Google search engine usage. The effect of each independent variable, for example, median household income and median age, is measured by holding other variables constant."

Take a look at the graphic below and read the full article here.

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The New SEO Method Part 1: Social Signals

Posted: Thursday November 15, 2012 • Category: Search Engine Optimization (SEO)

new seo methods social signals

This post is part one in a three-part series on new search engine optimization methods. Check back next week for Part 2: Rich Snippets.

As time goes on, search engines are looking to an increasing number of variables when determining a website’s search engine ranking. Of course, the traditional algorithm methods are still important: PageRank, website content, keyword inclusion, etc. However, today’s websites must address a number of new methods in order to consistently rank highly.

Click here to read more

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How Robmark, Savannah SEO Company Gives Users Better Search Results

Posted: Monday October 15, 2012 • Category: Search Engine Optimization (SEO)

Every day Google logs approximately 2 billion searches. It’s pretty safe to say that people are familiar with search engine results, but are you familiar with some of the Search Engine Results Page (SERP) features?

Google Rich Snippets is one of those features that gives users an inside look into a website’s content, without having to click-through and wait on a page load. Rich Snippets can provide extra information to users about recipes, product ratings and reviews, businesses, organizations, events and music. The Google Rich Snippet results help users find what they’re looking for more effectively and give web developers the advantage of showcasing their most important content.

Click here to read more

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