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All Posts In: Graphic Design


Soda Can Design Evolution

Posted: Tuesday July 9, 2013 • Category: Graphic Design

It's always fun to see how some of our favorite brands have evolved over the years, especially in regards to logos and package design. And while the shape largely remains the same, the evolution of soda can designs from 1950-2013 is very cool to see. Check it out below! (Via)

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Famous Eyeglasses

Posted: Tuesday June 18, 2013 • Category: Graphic Design

Italian Art Director & Multimedia Designer Federico Mauro has collected some of the most iconic eyeglasses from celebrities, characters and world figures alike for his "Famous Eyeglasses" collection. So simple, yet so cool. (Via)

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Pantone Releases "Celebrate Color" Infographic

Posted: Friday April 26, 2013 • Category: Graphic Design

Pantone, the global authority on color, is celebrating its 50th anniversary this year. In honor of this milestone, they have released a really neat infographic displaying the history of color by decade that spans from the 1960s all the way up until today. I'll bet you've never thought of a particular decade having a certain color palette. The graphic even shows the 2013 Color of the Year, which is quite beautiful if you ask us. Take a look. (Via)

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Psychology Behind Brand Logo Colors

Posted: Friday March 29, 2013 • Category: Graphic Design

Ever wonder why logos are a certain color? Think it's just a coincidence or the designer's preference? According to this article, it might not be. There is a certain psychology behind color choices and how colors make consumers feel about a brand or product. According to Design Beep, the color green is associated with growth and vitality, which would make it the perfect color for a company (we're looking at you Starbucks) that is very eco-friendly. Red evokes passion and excitement, and if you've seen some of Coca Cola's ads in the last how ever many years, it's pretty undeniable that this is the brand image they are portraying. Blue is interesting. Not only is it serene and calming, it also promotes productivity and engagement, which is why it makes sense for Facebook and many other social media brands to use it. Yellow is a bit more straightforward, as it evokes happiness and playfulness, which is exactly how McDonald's wants you to feel when you eat their food. Finally, purple is often associated with royalty, sophistication and class. And for Cadbury chocolates, this is how they'd like their brand image to seem to consumers. Think about the colors of your favorite brands' logos and ask yourself if the color lines up with the brand's intended message. (Via)

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Readability: Serif vs. Sans Serif

Posted: Monday March 18, 2013 • Category: Graphic Design

One of our favorite blogs, Brandflakes for Breakfast, posted a really cool graphic from UrbanFonts.com that explains the difference between Serif and Sans Serif fonts, and when you should use them. As marketers, it's important to understand which fonts should be used for web and which should be used for print for optimal user readability. As the graphic explains, "the best font choices are ones where readers do not notice the font but the message." Take a look.

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