Facebook
Digg
del.icio.us
LinkedIn
Stumble Upon
Twitter
Social Media Trends for 2012
Posted: Friday February 10, 2012 • Category: Social Media
The social media world is ever-changing, and the challenge isn't just keeping up. It's staying ahead of the game. That means knowing what the upcoming trends will be before they are trends. Luckily for us, several articles have already been released, including this one, that highlight what to expect in 2012 for social media. It's a great read. Here are a few things that stuck out to us:
1. Social commerce - For a society that is so seemingly consumed with privacy, it's almost scary to think that you will be able to enter your credit card information to purchase merchandise...through social media channels.
Back To TopElements Every Business Website Should Have
Posted: Thursday February 9, 2012 • Category: Web Development
Mashable posted this article today about the 10 most important features your business website should contain. Many, if not all of these items seem like no-brainers, but you’d be surprised how many businesses’ websites are lacking the basics. To summarize Mashable:
1. Your website should be user-friendly and very easy to navigate. A clear navigation bar with logical names for your website’s various pages will help with this.
The Votes Are In: Super Bowl Ads 2012
Posted: Monday February 6, 2012 • Category: Advertising
Another Super Bowl has come and gone. Super Bowl Sunday is like Christmas in the advertising world, and in keeping with tradition, we are offering our thoughts on the best ads. We have to admit that there was not a clear homerun this year like there have been in years past. Betty White and “The Force” come to mind. However, there were a few ads that the office was able to come to a consensus on. They are:
Volkswagen’s “The Dog Strikes Back”
Dogs in advertising are a pretty easy sell, but an overweight dog on his journey to lose weight plus the continuation of the Star Wars theme from last year’s killer ad made this one an easy choice. The ad was clever, not too confusing, and you remember which product is being advertised, which is really the true point of spending all that money. It may not have been as overwhelmingly popular as last year’s “The Force”, which now has over 50 million hits on YouTube, but it was pretty darn close.
M&M’s “Sexy and I Know It”
One might wonder why M&M’s would even need to keep advertising in the Super Bowl. Hasn’t the brand recognition already been established? That’s what made their 2012 Super Bowl ad so memorable. We have to give a lot of credit to M&M’s creative team for continuing to find ways to refresh this timeless campaign and keep it updated with current pop culture. This time, they introduced a new character, Ms. Brown, and took cues and music from LMFAO’s hit song “Sexy and I Know It”. Very fun and hilarious ad.
Critz Holds Groundbreaking for New BMW Building
Posted: Friday February 3, 2012 • Category: Client News
Yesterday afternoon, Critz BMW held a groundbreaking for Phase Two of The Critz Project at BMW's new permanent location on Stephenson Avenue at White Bluff Road. The project incorporates the construction of a new BMW Sales and Service Center that will encompass 25,000 square feet of new development. Dale Critz, Jr., Dale Critz, Sr. as well as representatives from JT Turner Construction, Hussey, Gay, Bell & DeYoung were present, and several Savannah officials were present.
The future BMW dealership encompasses BMW’s belief that architecture is critical to a client’s experience. The new facility features multiple interactive displays, a central café and open architecture for three-point contact between Sales, Service & Parts and Accessories.
Check out a photo from the groundbreaking below!
Savannah Philharmonic Presents "Spring Awakening" Concert
Posted: Wednesday February 1, 2012 • Category: Client News
Just in time for Valentine’s Day, the Savannah Philharmonic Orchestra presents their “Spring Awakening” concert that will welcome spring with three romantic selections from Beethoven, Bruch and Schumann. The concert is Saturday, February 11 at 7:30 p.m. at the lovely and historic Lucas Theatre for the Arts. Following Beethoven’s King Stephen Overture, audiences will have the chance to see soloist Ulf Hoelscher, a true German violin maestro, performing Bruch’s Violin Concerto. Hoelscher is a world renowned musician who has been a soloist with the Berlin Philharmonic, Vienna Symphony, BBC and Philadelphia Orchestra, to name but a few. The concert will conclude with Schumann’s Symphony No. 1, the “Spring” symphony. Ticket holders will also have the opportunity to attend the educational pre-concert talk facilitated by the Savannah Friends of Music commencing at 6:30 p.m. Concert tickets are available for purchase at www.savannahphilharmonic.org or by calling the box office at (912) 525-5050.