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All Posts In: Public Relations

Spreading the Word about Susan G. Komen for the Cure Coastal Georgia

Posted: Thursday February 14, 2013 • Category: Public Relations

Today we want to tell you about some of the work we've been doing with a wonderful local organization, Susan G. Komen for the Cure Coastal Georgia. We're sure you're familiar with the Susan G. Komen brand and the huge "Walk for the Cure" race that happens every spring, but R&M has been tasked with spreading the word about all the other valuable work that the local chapter does, which often goes unnoticed. We have been working closely with Beth Desloges, Executive Director at Susan G. Komen for the Cure Coastal Georgia, and have enlisted the help of several media outlets in Savannah and the surrounding areas. Everyone is on board and we couldn't be happier!

We are trying to spread the message that the funds raised by and donated to Komen Coastal Georgia go right back into programs that provide breast health education, screening and diagnostics to underinsured and uninsured women in the nine-county area (Bryan, Bulloch, Camden, Chatham, Effingham, Glynn, Liberty, Long and McIntosh).  Many people only think about the race when they hear Susan G. Komen, but we want to also let people know that the local affiliate is fighting breast cancer every day right here in our community.

In the past two years alone, Komen Coastal Georgia has funded 1,046 mammograms, 1,039 clinical breast exams and 424 diagnostic services resulting in the detection of 73 local breast cancer cases. Their focus for 2013 is African-American and Latina populations (African-Americans have lower incidence rates but higher mortality rates, many of the Komen funded programs target these populations specifically to provide early detection services).

This is where we step in. Our public relations efforts so far have included television morning show interviews, PSA's for both radio and television, print articles and more in the works. We're hopeful that our efforts will initiate awareness with the end result being more donations, a vital part of this organization's livelihood. If you haven't yet, we invite you to visit www.komencoastalgeorgia.org to learn about breast cancer prevention and early detection and ways you can help fund this incredible local organization.

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Managing Your Online Reputation

Posted: Thursday January 3, 2013 • Category: Public Relations

In the age of local review sites like Yelp and Google Places, it's nearly impossible to control when someone writes a poor review about your business. Obviously, it is not a possibility for a business owner to remove negative comments from these sites, and for good reason, as users want honest reviews. However, there are ways to be proactive, as this PRDaily.com article suggests, and it starts with asking your customers to write positive reviews of their experiences as well as taking the time to appropriately respond to the negative reviews. This article details how you can correctly manage your online reputation.

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Red Cross Campaign Trades Blood for Video Game Lives

Posted: Friday August 10, 2012 • Category: Public Relations

It has to be challenging for a non-profit like the American Red Cross to market donating blood without being completely morbid and uninviting. That's why this campaign created by a group of students in Brazil is so intriguing. As we know, video and computer games are incrediby popular with the younger demographic so these students encouraged the Red Cross to partner with the biggest first person shooter/battle video games. The concept? Any time your character dies in the game, you must give more blood to get a new life. Check it out.

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25 Most Overused Words and Phrases in Press Releases

Posted: Tuesday July 24, 2012 • Category: Public Relations

Let’s face it; pitching to media isn’t easy, especially when you think that the media you are pitching to receives an overwhelming number of press releases a day that are directly competing with yours for attention. Writing the perfect press release is tricky and many consider it to be an art form all its own, but there’s no doubt that making your as unique as possible plays a definite role in successful pitch. Besides the obvious press release errors such as spelling and grammar mistakes, there are several words that are used so often in press releases that they lose their value entirely. PRNewsOnline.com has compiled a list of the 25 most overused words and phrases in press releases, and it’s worth a look. We say: use them with discretion.

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KBRS, Inc. to be Featured in Savannah Morning News

Posted: Wednesday June 29, 2011 • Category: Public Relations

When we say we serve clients of every industry, we mean it. One of our industrial clients, KBRS, Inc., specializes in making shower bases and components to use as an alternative to the mortar and liner shower pans that one would normally use when remodeling your shower.  After designing their retail and wholesale websites and creating print and online advertising, we are now working to get the word out about this fascinating company through public relations. We thought the KBRS “story” would make an especially interesting business story on a successful local Savannah business. A few phone calls and emails later, we set up the interview. In the picture below you see Tommy Davis, President and CEO of KBRS, Inc., being interviewed in the KBRS warehouse by Savannah Morning News reporter Matthew Goricki. The story should make it to press soon, and we’ll be sure to post it when it does.

Click here to read more

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