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All Posts In: Miscellaneous Musings


More Than Just Planes Are Flying Around Savannah/Hilton Head International

Posted: Friday March 27, 2015 • Category: Miscellaneous Musings

Ben Goggins, of Savannah Morning News, took a ride with Jim Ozier, of the DNR, as he conducted a survey of eagle nests in the area.  They were able to see several eagles, eaglets and a few empty nests during their trip. One of the nests they found—with eagles in tact—was located at Savannah/Hilton Head International. The two chicks are settled in a nest high atop a cypress tree in a pond at the end of Gulfstream Road. They have been there since December and are visible to anyone who visits the airport. Be sure to keep an “eagle” eye out for them the next time you fly out of Savannah/Hilton Head International!

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Mad Men—Before Seuss Became a Dr.

Posted: Monday March 2, 2015 • Category: Miscellaneous Musings

Theodor Seuss Geisel, most commonly referred to as Dr. Seuss, is known as an author and illustrator of children’s books. His famous works make up several classic reads for kids of all ages, and the list of popular books could go on for a mile. Some of our favorites include How The Grinch Stole Christmas; The Lorax; Oh, The Places You Will Go! and There’s a Wocket in My Pocket. Though we know him as a clever author, Geisel actually got his start in advertising.—a man after our own hearts! 
 
Dr. Seuss’s love for illustrating and writing came at an early age, and he used his college years to develop those talents. It was also in his college years when he developed his pen name. After getting in trouble for sipping gin with his friends, the dean forced Geisel to quit working at the school’s humor magazine, Dartmouth Jack-O-Lantern. However, Geisel continued to work without the administration’s knowledge by using the pen name “Seuss.” 
 
It was one of his cartoons that got him noticed by the advertising world. This particular cartoon featured Flit—a once-popular bug spray—and the advertising executive’s wife saw it and loved it so much, she made her husband hire Geisel. His campaign for Flit ran from 1928 through 1941. Geisel was able to make a living during the Great Depression by drawing advertisements for General Electric, NBC, Standard Oil, Narragansett Brewing Company and several other companies. His advertising illustrations, which you can see here, were very “Seuss-esque”—overly animated with clever copy. 
 
Dr. Seuss’s first book, And to Think That I Saw It on Mulberry Street, was published in 1936. Shortly after, he turned his energy to help his country during World War II by drawing posters for the Treasury Department and the War Production Board, but he returned to children’s books in 1950, and wrote several works, including Horton Hears a Who!, The Cat in The Hat and Green Eggs and Ham.
 
In honor of Dr. Seuss’s birthday, on March 2, we have compiled a list of our favorite Dr. Seuss books:
 
Ted – There’s a Wocket in my Pocket
Lisa – One Fish. Two Fish. Red Fish, Blue Fish. 
Mandy – Oh, The Places You Will Go
Diane – Horton Hears a Who!
Bryan – Cat In The Hat
John – Green Eggs and Ham
Alex – The Lorax 
Kinzie – How The Grinch Stole Christmas
 
 
 
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Social Media Logos Redesigned for Breast Cancer Awareness

Posted: Wednesday October 1, 2014 • Category: Miscellaneous Musings

October is Breast Cancer Awareness Month. This international event has been happening every October since 1985. Typically through the month, we see an increase in businesses’ generosity, awareness promotions from the Susan G. Komen Foundation and the American Cancer Society and an abundance of all things pink. This October, in addition to the current awareness campaigns, we will hopefully see something a little different. 

DDB Singapore released a series of ads for the Breast Cancer Foundation that is perfectly timed with Breast Cancer Awareness Month. These ads feature the familiar logos of our favorite social networks, Facebook, Twitter and Instagram. However, the logos are “tweaked” to resemble and promote self-breast exams. The ads also point to an online petition urging the social media giants to actually change their logos temporarily for the cause. The main tagline in these ads is, “If only you checked your breasts as often.”
 
Do you think this campaign will be successful? Do you think the petition will pass? Robertson & Markowitz Advertising and Public Relations would love to hear from you! 
 
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Yelp’s Blackmailing Tactics Hatch a 1-Star Plan

Posted: Friday September 26, 2014 • Category: Miscellaneous Musings

Botto Bistro, an Italian restaurant in San Francisco, is trying to be the worst rated restaurant on Yelp in the Bay Area. That’s a pretty strange strategy if you are trying to stay in business, so anyone in his or her right minds should wonder, why would you want to be the most hated business on Yelp?
 
David Cerrentini, owner of Botto Bistro, claims Yelp called him 20 times a week asking him to advertise. Cerrentini claims that he did for six months, but soon after he stopped, his reviews turned negative and one of his best reviews even vanished.  According to the Ninth Circuit Court of Appeals in San Francisco, this is something Yelp is legally entitled to do. 
 
In rebuke, Cerretini hatched his “1-star plan”. He posted a sassy sign explaining how much they charge for extra marinara sauce ($3 for a side, a cup, a splash etc.) and next to it a list of his restaurant’s other various “offenses” and asks customers to give the restaurant a 1-star review on Yelp in return for 25 percent off any pizza. 
 
 
Not only has the publicity from these shenanigans helped Cerrentini’s business, but this stunt has generated some of the most amusing reviews on Yelp. Yelp has sent Botto Bistro a threatening letter accusing them of buying reviews, but Cerretini refuses to back down because, well, they are — they are buying bad reviews. 
 
Botto Bistro currently has 1,130 reviews, 1,044 of which are 1-star reviews. Do you agree with Cerrentini’s revenge? Do you think more businesses will join this 1-star plan? Do you think this will make Yelp rethink their alleged blackmail-esque tactics? We’d love to hear your opinion. 
 
 
Further Reading:
http://www.adweek.com/adfreak/restaurant-wants-be-worst-rated-yelp-and-reviews-are-indeed-hilarious-160299 
 
http://insidescoopsf.sfgate.com/blog/2014/09/17/richmond-restaurant-owner-encourages-bad-yelp-reviews/
 
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Trip to Two Smart Cookies

Posted: Friday June 27, 2014 • Category: Miscellaneous Musings

Today is Ginny's last day so after lunch we stopped by Two Smart Cookies and got a delicious assortment of cutely designed cookies. 

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