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All Posts In: Social Media
Social Media Super Heroes
Posted: Friday January 27, 2012 • Category: Social Media
Happy Friday everyone! Here's a fun little illustration of the power hierarchy in the social media world using our favorite super heroes. :)
Back To TopTwitter Announces Major Changes for Brand Communication
Posted: Friday December 9, 2011 • Category: Social Media
Microblogging giant, Twitter, announced major changes yesterday in an attempt to simplify its design and make it easier for businesses and brands to connect with their customers. Until now, Twitter did not have a feature or page specifically for brands, unlike Facebook and Google +. According to eweek.com, several new tabs will allow businesses to:
• “offer visual details of products and special offers and to spread viral marketing campaigns”
• “see who has followed or mentioned the company, or who retweeted or favorited one of the tweets, giving businesses insight into potentially untapped customers or enabling them to respond to compliments (or criticisms)”
• “tap into a stream of information that can be customized just for a business based on current location, what you follow and what’s happening in the world”
• “help send business messages out into the world, and link to videos and news stories and more directly in tweets”
It has also updated Twitter profiles allowing businesses to put their interests front and center, personally message their customers with new direct messaging capabilities and add a gallery of product images or marketing videos the company has recently shared to their profile. It will be interesting to see which brands will adapt to these changes and use these new features to their fullest potential.
City of Savannah Uses Foursquare to Encourage Use of Parking Garages
Posted: Thursday December 8, 2011 • Category: Social Media
We have to give a shout-out to the City of Savannah for its fun, interactive contest on the location-based social media website and app, Foursquare! Last week, they launched the Citizen Mayor Foursquare contest to encourage people to use the downtown parking garages. Anyone who achieved Mayor status by checking in to any one of the city’s five garages in the month of December received $25 in parking services. They then discovered that one of their own employees, the Director of Mobility and Parking, has checked in to the garages so much that it would be too difficult to unseat him as mayor, so they tweaked the rules to give everyone a fair chance. The new rules are:
“Instead of claiming the Foursquare ‘Mayor’ title of a garage to win a $25 Parking Smart Card, you will be automatically entered into a weekly drawing during December just by checking in to any of their five garages any Thursday or Friday this month.
How it works:
1. Citizens use Foursquare to check-in to any City of Savannah parking garage by noon every Thursday or Friday from now until Dec. 30. Participants should stay checked in to that garage until noon.
2. Each Thursday and Friday, the Public Information Office will gather the usernames of all folks currently checked in to City garages.
3. PIO will randomly pick one winner from the pool of names.
4. Winners will be announced on the City’s Facebook page, facebook.com/cityofsavannah, and notified via Twitter.”
We are very proud to live in a city that embraces social media like Savannah does. If you’re downtown this month, consider parking in a garage and taking advantage of this contest. You never know what you might win. Read the full article here!
Responding to Negativity: A ChapStick Case Study
Posted: Thursday November 3, 2011 • Category: Social Media
One of the questions we get asked the most as social media marketers is, how do you handle negative criticism? As everything on the Internet is public and permanent, clients rightfully want to know how to react if someone posts a negative comment. Facebook gives you the option to delete any posts, as well as block the user from posting again if you so wish. How easy it is just to hit that magical “delete” button and pretend the negative post never even existed. In some cases, such as profanity or defamatory content, deleting the post is necessary. However, we recommend this as a last resort. We’ll tell you why.
Interactive Facebook Campaigns That Keep Users Engaged
Posted: Tuesday August 9, 2011 • Category: Social Media
Running an effective, creative and memorable Facebook marketing campaign is challenging, no doubt. The average Facebook user is connected to more than 80 community pages, groups and events, and breaking through the clutter isn’t easy. That’s why these campaigns by big brands like National Geographic, Alamo and Craftsman really impressed us as attention-grabbing and interactive. These are seriously cool and fun to play with, yet still achieve the core goals of obtaining more followers, creating customer loyalty, engaging and connecting with their target audience and ultimately selling products. Which one is your favorite?