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Rumor has it Snapchat might be developing AR glasses

Posted: Thursday September 15, 2016 • Category: Social Media


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The Importance of Blogging

Posted: Thursday September 8, 2016 • Category: Marketing

If you haven’t noticed lately, blogging has become a marketing strategy that many businesses are putting into use. Blogging is used for many different reasons, but why has it become so important? Blogs give readers a conversational feel; it makes the company portray a more personal demeanor. Before you purchase any product, you want to be aware of the company you are buying from. Reading a company’s blog can help consumers familiarize themselves with that company. Blogging also allows businesses to show off their expertise in the industry.  The consumer’s ability to go on a business’s website and read blogs about the business, its products or services, and industry trends builds trust between the consumer and the business.
Future buyers also place their trust into numbers or data that focuses on the company they are interested in buying from. As Social Media Today states, companies that blog regularly generate 67% more leads a month than companies that tend to not blog. That’s a vast difference. If more businesses realized how much blogging could help grow their audience and increase sales, many would flock to this marketing strategy.  If companies continually generate fresh, engaging content via blogs, users will be able to develop a better understanding of all the company has to offer, even if they have never heard of the company. Blogging also improves SEO since a critical part of blogging is the keywords and the tags listed at the end of a blog. These features allow Google to rank each piece of content, making it easier for users to locate based on their searches. Many marketing methods go out of style, but blogging keeps information fresh and current and is a tried and true marketing method. 
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Google Cracking Down on Mobile Intrusive Ad Placements

Posted: Thursday August 25, 2016 • Category: Advertising

Image via Search Engine Land

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Instagram Stories—Quick Success

Posted: Wednesday August 17, 2016 • Category: Social Media

Introducing Instagram Stories from Instagram on Vimeo

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AdWords Launches Expanded Text Ads

Posted: Monday August 1, 2016 • Category: Advertising

AdWords, Google’s online advertising service, has recently announced a big change in its search engine advertising placements. The announcement earlier this week stated a new placement offering of expanded text ads. Prior to the announcement, the maximum length for text ads was a 25-character headline and two 35-character description lines. Instead of the 25/35/35, the new expanded text ads allow two 30-character headlines and a description line of up to 80 characters. That’s nearly twice as many characters! 

When creating a standard text ad, if you ended the first description line with a punctuation mark, it would move up a line and act like an extension of the headline, making it stand out over other ads on the page. The expanded text ads are designed to maximize your presence on search results, similar to how the punctuation trick did, which is important in this increasingly mobile-first world. The new update allows advertisers to create longer, more creative messaging. In addition, according to Google, advertisers may see an up to 20% uplift in CTR over existing text ads.
In order to upgrade your current ads to the new expanded format, it will take a little intervention on your part. It is suggested to create all of your new expanded ads and wait until they are approved before pausing your current ads. The AdWords Editor platform has also released an update that enables support for the expanded text ads, allowing your bulk changes to the new format to be made more easily and quickly. 
RobMark Web is a certified Google Partner with extensive knowledge in Google AdWords’ advertising services. For assistance in updating your current ads to the new expanded format or if you’re interested in starting a Google AdWords campaign to target the perfect customer, call (912) 921-1040. 
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