On The Mark Blog for Robertson & Markowitz Advertising & Public Relations and Robmark Interactive http://blog.robmark.com/ On The Mark http://blog.robmark.com/ http://blog.robmark.com/rss_icon.gif 150 132 Blog for Robertson & Markowitz Advertising & Public Relations and Robmark Interactive July 12, 2017 - Gladden Dental Website Launch

Our RobMark team has been very busy, and we are thrilled to announce the launch of another website, GladdenDental.com.

At Gladden Dental, Dr. Gladden and his staff are dedicated to building stunning smiles, but were in need of a website that matched the beauty of their work. Their previous website was outdated and difficult to view on mobile or tablet devices.

RobMark first worked with Gladden Dental to design a new logo for the practice, then used the logo design to help drive the look and feel of the new website. The new and improved GladdenDental.com features a clean and organized design, inviting photography, and a functional layout, which makes learning about Gladden Dental’s many services simple. Also, the website’s new responsive design makes it user friendly across all device platforms from desktop to mobile to even tablet.

Stop by GladdenDental.com, and let us know what you think!

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http://blog.robmark.com/article/757/
June 26, 2017 - Snap Map. Love It or Leave It? Last week, Snapchat released a new feature called Snap Map. Snap Map is an opt-in location sharing function that allows users to share the location of posted Snaps on Our Story, which is viewable by their friends. Once the app is open on your phone, all you have to do is pinch the screen to zoom out and view the Map to see where and what your friends are up to. Although Snap Map may seem useful for keeping up-to-date on what your friends are doing world-wide, users need to be aware of the downsides. Snapchat doesn’t disclose in its instructional video that Snap Map can broadcast your exact location every time you open the app to anyone on your friends list. This feature has raised some safety and privacy concerns of users and parents of teen users who worry that the wrong person might gain access to their location. Snapchat does, however, allow the option to hide your location when updating to Snap Map by choosing Ghost Mode.

Check out Snapchat’s instructional video for Snap Map and decide if you love this new feature or will be leaving your location a secret.

 

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June 14, 2017 - WeCleanSAV.com Now Live!  

Looking for a professional maintenance and cleaning company? Check out WeCleanSAV.com! For over 45 years, Savannah Professional Maintenance has been committed to eco-friendly cleaning and delivering total customer satisfaction to a variety of clients, from churches to schools, corporate and professional buildings to banks, industrial plants and medical offices.

SPM works hard to keep Savannah clean, but was missing a visually appealing website to showcase their expertise and services in a clean, organized, and straightforward manner. With the goal to develop a site that perfectly represents SPM’s professionalism and knowledge of the industry, our RobMark team was able to deliver an individually designed, user-friendly website, complete with a News section and easy to navigate layout. This brand-new website also includes a responsive design, which makes the site efficient for mobile use as well.

Stop by WeCleanSAV.com, and discover how SPM can help keep your business clean!

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http://blog.robmark.com/article/755/
June 12, 2017 - Catherine Ward House Inn Website Launch  

Catherine Ward House Inn, a historic 1880s bed and breakfast located in Downtown Savannah’s Victorian District, was in need of a brand new website that was responsive, user-friendly, and showcased the inn’s stunning photography. Enter: RobMark. Our team of designers, copywriters, and programmers worked together to design and develop the brand-new CatherineWardHouseInn.com.
 

The new website features a unique yet simple side navigation, allowing visitors to find out about the inn and nearby attractions, view rooms and rates, and peruse amenities and specials. Users can also easily contact the inn or book a room online.

Detailed photography, calming colors and rich background textures throughout the site help convey the beauty and charm of the historic property, which features nine renovated guest rooms plus several common areas where guests can relax and recharge. In addition, rotating testimonials on the homepage showcase reviews from guests that have traveled from all over to stay at the Catherine Ward House Inn.

Explore the new CatherineWardHouseInn.com and you’ll see just why it’s one of Savannah’s best bed and breakfasts!

 

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April 28, 2017 - Fake News Beware  

It’s no surprise there are plenty of fake news stories on the Internet, but in order to help readers see different perspectives and read facts instead of false news, Facebook has started testing a new feature that will show its users a variety of articles related to the same topic to allow variety before they click an article to read.

 

The test for this new feature began rolling out Tuesday, April 25, 2017, on a select number of users’ news feeds and is meant to provide easy access to information such as fact-checked articles from third-party sources. In the past, Facebook has been under fire for allowing fake news and filters on certain news articles on its site.

 

“One of our main goals is to support an informed community on Facebook,” said Sara Su, Facebook news feed product manager. “This includes helping people have conversations about the news and giving people more ways to see a more complete picture of a story or topic.”

 

Google is another tech company that has been making similar strides to fight fake news stories. Google has announced it will be altering its search engine algorithm to help eliminate or downplay articles it sees as misleading, offensive, low in quality, or just false. Google has also developed tools to allow its users to report something they deem offensive or know to be false.

 

While it may take some time to see major changes in what users are reading, the common goal is to provide people with factual and relevant information from trustworthy sources and it seems both companies are on the right track. So beware fake news, because Facebook and Google are coming for you!

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http://blog.robmark.com/article/753/
January 19, 2017 - PoolerFunZone.com Now Live!  

 

A new year means new websites at RobMark and we are proud to announce another new website: PoolerFunZone.com!

 

With attractions from Go-Karts to Mini-Golf, an Arcade to Kiddy Land, the new Fun Zone website showcases amusement for the whole family with an eye-catching video header on its homepage and bright color design throughout the site. Along with providing fun for the entire family, Fun Zone serves food and drinks and offers various party packages for any occasion. The new website offers a clear display of pricing and gives visitors the ability to easily reserve their party online. The website’s live Facebook feed helps visitors keep up to date with events and announcements and visitors can also quickly view hours of operation thanks to the color-coded calendar.

 

Next time you are looking for something new and fun for the family, stop by the new PoolerFunZone.com!

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http://blog.robmark.com/article/752/
November 18, 2016 - Facebook Creates New Snapchat Clone  

Imitation is the sincerest form of flattery, right?

Well, CEO Mark Zuckerberg seems to think it is. Facebook has announced its launch of another Snapchat-inspired design, but this time it’s a standalone picture and video-messaging app, complete with augmented reality filters. The new app Flash seems to be a clone of Snapchat’s design, but takes up less than 25MB of space on an Android phone. According to Facebook, Flash is about one-third the size of Snapchat and is an Android-first app, with no indication of an iOS release date yet.

It’s no secret Facebook has been trying to beat Snapchat by cloning the popular app’s features, such as Instagram’s Stories feature, or even by its attempts to buy its rivals outright. Facebook has a record of 12 Snapchat clone attempts to date. From stand-alone apps to cameras with AR lenses, from its clone of Snapchat Stories to attempted acquisitions; Facebook has shown to be very persistent. So is the 13th time the charm? More than likely this probably will not be the last time Facebook tries to crack the code to bring users back to its apps. However, Facebook has already had huge success with its record of 100 million daily users since Instagram Stories was released, proving Facebook is on the right track to a winning formula. 

Facebook has released the new app Flash in the Brazilian Play Store in hopes that the unreliable Wi-Fi access, stringent data caps, and underpowered smartphones will give them a step up against Snapchat in another country. Regardless, Facebook is determined to beat Snapchat in the race to become the number one app in all markets.

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http://blog.robmark.com/article/750/
October 27, 2016 - Tis the Season For Holiday Shopping 0 0 1 317 1808 Robmark Web 15 4 2121 14.0

 

With the holiday season approaching, shopping for your loved ones has become easier with the use of a smartphone. Catalogs and print ads are slowly becoming a part of retail history, while videos and display ads on mobile devices are becoming increasingly effective. Many shoppers depend on the Internet for feedback on products and to inform them on where these products can be found. According to Google, 64 percent of smartphone users search for gifts to buy before heading to the store. Buyers can save time by doing background checks on products and researching consumer reviews before entering retail stores. Sometimes images or static reviews are not enough; Retail Micro-Moments issued by Google calculated that 68 percent of smartphone shoppers use YouTube as a research tool when browsing for the perfect present to get a livelier feel of the product.

There are still those traditional shoppers who play it safe and continue to shop in store. Some stores give buyers the option to ship their purchase to their home or pick it up in store, which is very important to shoppers.  A Post-Holiday Shopping Intentions Study by Google found a free shipping discount is likely to catch the consumer’s attention when shopping online. Black Friday and Cyber Monday are the two biggest shopping holidays, with Cyber Monday bringing in 3 billion dollars alone last year. But is it worth standing out in the cold? Well, 60 percent of shoppers believe it is when asked in a survey directed by A.T. Kearney in the Future of Stores Study.  Luckily, for those who do not want to make the trek to storefronts during these shopping holidays, companies have made it extremely easy to shop those holiday sales online. Instead of using a browser to shop on a smartphone, some companies, such as Target and H&M, have apps so that users can easily make purchases with just one click. But beware, there could be an occasional delay for Cyber Monday due to items selling out more quickly. Whether you stay on the couch and buy gifts online or gather the family together for a field trip Thanksgiving night, great sales are waiting for you!

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September 27, 2016 - Attention Business Owners!  

Social media has developed into a very important marketing tool that can take all businesses to the next level if used correctly. Companies that do not take advantage of social media are missing out on a demographic that is fluid in the medium. In 2015, over 65 percent of adults in the U.S. were using different social media platforms and the number continues to grow. Not only does social media help get the word out, but it also builds a relationship with your target audience. Fans, followers, and future partners will have a way to keep in contact with your business via social media outlets. Twitter, Facebook, Instagram, and even Snapchat can assist with brand building in companies because the cost is very low. It allows corporations to advertise their products and content without having to pay to do so, which is great for small companies.

Hashtags help build brand awareness because they are used on multiple social outlets. That seems to work because users need quick satisfaction and their questions can be answered without having to read a large amount of content. With Facebook, you can upload a post to your newsfeed that viewers can share to their Facebook page, which will increase traffic to your profile. Smartphone users check their social media profiles daily, so becoming mobile-friendly will increase future sales because people will be able to access your business’s information on-the-go. As for the companies who have not hopped on the social media bandwagon, there is no better way you can increase your customer service reputation than by instantly replying to a client's question and receive quick feedback. So get social, and watch your business soar to new heights!

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September 15, 2016 - Rumor has it Snapchat might be developing AR glasses  

The popular disappearing photo app is reportedly working on its first augmented-reality product. Last month, Snapchat C.E.O. Evan Spiegel was photographed wearing what appeared to be a pair of dark, very circular smart-glasses prototype. 

This 20 billion company is best known for its unique and sometimes bold moves in content features, redefining journalism through their Discover page and attempts at event marketing through Stories. They've succeeded in software features, so now their next step may be towards hardware. 

Interest in developing its own wearable product was first noticed in 2014 during the last hype wave surrounding Google Glass. Snapchat acquired Vergence Labs, a startup that produced a pair of Google Glass-like glasses equipped with an embedded camera, for $15 million in March of 2014. 

Even more speculation began when Snapchat became a member of the Bluetooth Special Interest Group, which gives them the right to use Bluetooth technology to build hardware products. Also, they recently just hired new employees from major augmented reality groups, such as Microsoft’s HoloLens, PTC’s Vuforia and eye-tracking tech maker Eyefluence.

All indications point to the idea that Snapchat might be using these new hires in attempts to learn more about augmented reality technology and more effectively alter a platform for developing a pair of smart glasses. These glasses could do away with the extra steps involved in snapping a shot, and that could encourage people to use the service even more than they already do. Meaning more money for Snapchat, who already makes money from sponsored images and photo filters. It’s still not certain if Snapchat will produce a pair of smart glasses, but guess we’ll just have to wait and see! 

 
 
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